Meet…ASIA D. SMITH
Asia D. Smith – Chief Executive Officer/ Founder
brings a unique combination of sharp business acumen
and strong commitment to restoring and empowering
victims and survivors of domestic violence, abuse, and
sexual assault to Purple R.E.I.G.N. Social Services.
Known for delivering the highest levels of excellence,
Purple R.E.I.G.N. is a 501(c)3 non-profit advocacy
agency created by OVERCOMERS dedicated to:
empowerment, prevention, intervention, education,
and eradicating the vicious cycles of domestic violence
and sexual assault.
As an award recipient from the New Jersey Coalition for Battered Women / WOCTF, State of
NJ Senate Commendation by Senator Sandra Bolden Cunningham, and Fellow of the National
Resource Center on Domestic Violence /WOCN Leadership Academy, Asia demonstrates
bold and innovative leadership by laying the foundation to set a national, unprecedented
standard of care for those that suffer the daily oppression of abuse, while simultaneously
challenging the status quo and bridging the socio-economic gap in historically underserved
communities. With a keen interest in violence alleviation and the devotion to improve the
quality of life of others, Asia is charged with overseeing the agency’s full range of business
development activities, capital access initiatives, grants, program administration, and
coordinating numerous community action groups / outreach.
With her commitment to the ongoing initiatives of Purple R.E.I.G.N., Asia has established
strategic partnerships and crafted key alliances with all levels of government, corporate and
civic organizations, correctional institutions, faith-based organizations, institutions of higher
learning, parent education networks, non-profit organizations, community based initiatives,
service providers, and much more.
Additionally, Asia has appeared on national media outlets, is a syndicated columnist, an awardwinning
professional, domestic violence and sexual assault counselor, anger management
facilitator, motivational speaker, author, curriculum/innovative domestic violence technology
programs developer, and offers high quality training, and consulting to a host of agencies,
organizations, advocacy groups, municipal personnel, etc.
Asia is an affiliate of a number of organizations that include: Women of Color Task Force –
New Jersey Coalition for Battered Women; Essex County Domestic Violence Working Group;
and The Integrated Justice Alliance. Furthermore, Asia has amassed nearly 25 years of
combined experience in community service, prison outreach, and as the former Domestic
Violence Response Team Coordinator for the County of Essex.
With numerous awards that include: The Richard D. Pompelio, Esq. Award of Leadership; New Jersey
Coalition of Battered Women/WOCTF: Community Spirit Award; Institute For Entrepreneurial
Leadership (IFEL) 2010 Award Recipient; 2010 – 2011 “Professional Woman of the Year” – NAPW;
Speaker/ Panelist -2009 NJ State NAACP Convention; Adjunct Lecturer: Essex County College,
Rutgers University, Columbia University; featured in various publications, national radio shows,
television appearances, and a highly sought after speaker, Asia’s accolades and achievements are
secondary to the education and experience she received from her success as an OVERCOMER of
domestic violence. She attains her objectives and “Turns Tragedy to Triumph” by using her voice to
Restore, Empower, and save the lives of millions with Integrity, Grace, and Nobility.
*In honor of the enormous commitments and contributions to the lives of others, Purple R.E.I.G.N. has been awarded a multi-passenger
van to transport victims and survivors to safety, and a home in Essex County, NJ, which will open as the first of many safe havens